In the wake of Muath al-Kasasbeh’s death, all Jordan was one. Every public voice seemed determined to honor the martyr’s memory, and take a firm stance against the extremism of the Islamic State (ISIS) in Syria. For radio stations, there was no better way to demonstrate this solidarity than to actually speak “as one”: to unify their broadcasts, for one day, and thus show quite literally how the various voices of Jordan’s airwaves can be woven into a single strand.
From 10 AM on Thursday, 5 February, more than a dozen local radio stations – as well as two from beyond Jordan’s borders, one each from Saudi Arabia and the West Bank – all chose to suspend their normal broadcast schedules, instead carrying a single cooperatively produced programme, broadcast live from Amman for ten consecutive hours.
#”Our Voice Is One”
For the first time in the history of Jordanian radio stations, more than 14 stations unify their broadcasts: for Muath; for Jordan; for the King
The initiative was dubbed صوتنا واحد – “Our Voice Is One” – which also came to be used as a common Twitter hashtag for updates during the day. The programme itself featured conversations about the martyr Kasasbeh, Jordanian national unity, and news on the activities of the King and the Jordanian army, all accompanied by a generous helping of patriotic tunes. Live call-ins came from Jordan and beyond, with people honoring the pilot’s memory and describing their feelings and experiences in the aftermath of the announcement of his death on 3 February. And, in what was probably the most explicit demonstration of media solidarity, presenters you would normally hear alone during their allotted programmes now worked together – in shared slots, each lasting for an hour, where voices from participating radio stations each received their own turn on-air.
(Tweet reads: “Rose al-Soqi, Ammar Madallah and Shorouk Hijazi are with us now on the air, #Our Voice Is One in honor of the #Martyr Muath al-Kasasbeh. #We Are All Muath”)
That such an initiative could take place points to a very vibrant, very responsive media context – which the field of Jordan’s non-government radio stations most definitely is. It was also a valiant attempt to take advantage of what could be seen as radio’s greatest technical limitation: its restriction to broadcasting sound. Switching through the frequencies while “Our Voice Is One” was on air, there was literally no way one could distinguish between the stations. In sound, at least, all were one – including stations with such different images and programming philosophies as Radio Hala, JBC, Mazaj, and the radio station of the University of Jordan.
But of course, there’s always more to radio than sound alone. This is where the cracks in the illusion of unity begin to show: in all the various media ‘supplements’ that accompany radio, those that usually help it to overcome its limitations but on this particular day may have actually worked against the initiative’s overarching goals.
Images posted on Twitter showed “One Voice”‘s hosts chatting along amiably together, but they did so from one specific place: namely, the studios of the radio station of the Jordanian Armed Forces, Radio Hala (which, as Ayman Shuqair explains in this report for Roya TV, was also the initiator of the event). For all their shared-image- and hashtag-driven linkages, the tweets and posts issued from each station’s particular social media account – which remained firmly separate, with their own names and distinctive logos, brands which even solidarity with Muath could not be allowed to jeopardize. And even as the various presenters came together in close collaboration, each brought with them their own particular voice and style, cultivated on and bearing the traces of the diverse stations on which they normally appear.
(Tweet reads: “Šabaab [= literally ‘youth’ ] from various Jordanian radio stations in the shared producers’ section making the #Our Voice Is One initiative happen in honor of the #Martyr Muath al-Kasasbeh. #We Are All Muath”)
And, naturally, there were exclusions as well. Jordan’s official state radio didn’t join in; neither did Radio al-Balad, or the Islamic format channels, or any of the various stations that normally broadcast in English. The commercial giant Rotana ran its own programme in Muath’s honor, as did Radio Fann – hosted by Hani al-Badri well outside his accustomed morning time-slot.
Traitors, then, to the venture of solidarity? Perhaps. But this abstention from broadcasting what a large swathe of media has over the past few days assumed to be the prevailing viewpoint of “the Jordanian people” might also be read in a more charitable way. The field of Jordanian radio is so vast – so diversified – that not even such an overbearing national project as mourning for Muath is able to subsume all of its voices. The soft norms of Jordan’s media communication, as dominant as they might sometimes seem, still allow for difference – even if one needs to listen against the current (as it were) in order to discover it.