If Radio al-Balad’s official goal is engaging with and empowering local communities, then the programme Huna al-Zarqa – “Zarqa Here” or “This is Zarqa” – promises to be a prime example of this. Media in Jordan, as so many other sectors, is heavily biased towards activity in the capital Amman; the “governorates” (Zarqa among them, even if, with just short of a million inhabitants, it is the second most populous after Irbid) often go neglected, both in news reportage and otherwise. Broadcasting reports and interviews that touch on local goings-on, then, via a radio station based in the capital, might be an effective way of raising consciousness of the problems that Zarqawis face, and define them – through publicly available discourse – as Jordanian citizens equal to all others.
What’s more, Huna al-Zarqa is run entirely by women. The central goal of the project is to “empower Zarqa’s women through media,” as the programme’s mission statement goes. Every Monday, Radio al-Balad broadcasts an hour-long session of Huna al-Zarqa that features two hosts – the journalist Etaf Rawdan, who is the project’s chief editor, with a junior colleague as co-host – as well as a series of reports produced ‘in the field’ – i.e., Zarqa Governorate – by an all-female cast of correspondents. A bi-weekly newspaper is also published from these reports (there is an archive of this the programme’s website, though the files have some formatting issues).
What Huna al-Zarqa presupposes, then, is that Zarqa actually has news worthy of being treated in a professional journalistic manner; but also that there is nothing strange if the correspondents covering this just happen to be women. And this may, indeed, involve some norm-busting in a country which features one of the lowest rates of female workforce participation in the world.
(Video: example of the kind of reports that Huna al-Zarqa usually broadcasts. This particular report collects local reactions around the murder of a female Zarqawi university student in December 2013. More frequent, less spectacularmight topics include public work projects at municipality or governorate level; complaints made by locals; local cultural events, workshops, or celebrations; or Zarqawis’ reactions to issues affecting Jordan more broadly.)
Training for Media
Huna al-Zarqa’s correspondents are all drawn from their yearly cohorts of trainees that apply to participate in the project in Zarqa governorate. In January, the project entered its third consecutive year, and the 19 January show was dedicated in part to collecting recent alumnae’s reflections on their journalistic training and work with the programme. Most were grateful for the opportunity, though they also alluded to some of the difficulties they faced as female field journalists:
بداية الأمر كمحافظة الزرقاء كانوا يستغربوا موضوع انه فيه مراسلة سيّدة في المحافظة.. لكن مرة على مرة… بلّشوا يجاوبوا معنا اكثر المسؤولين.. وكمان المواطنين
In the beginning [people in] Zarqa Governorate found it strange that there should be a female correspondent in the governorate… but as we went on the officials began to respond to us more… as did citizens
قوّى شخصيتي.. خلّاني الجرءة اني اتفاعل مع المسؤولين.. وكتير اشياء حلّ مشاكل
[The project] strengthened my personality… it gave me the courage to interact with officials… and it solved a lot of issues
(Extracts from statements by Huna al-Zarqa journalists. Source: Huna al-Zarqa recording, Radio al-Balad, 19 January 2015)
According to Etaf Rawdan, many of the trainees’ “lives were changed” through their participation; she was also eager to cite the real results of all this “empowerment” by mentioning how many correspondents had moved on to hold proper jobs in media and journalism. What goes unsaid here, of course, is that – as opposed to such positions – working for Huna al-Zarqa can’t really be considered proper journalism. Ultimately, it’s just training; the real thing comes after. (If it does; Rawdan also hinted that, for whatever reason, not all women continued to seek employment in the sector.)
It’s not that the reports aren’t up to scratch. The aim is professionalism, plain and simple: carefully chosen, well-researched stories, read out in impeccable MSA, as one might here in news bulletins on Radio al-Balad or any other respectable radio station in Jordan. Often, the reports include statements from Zarqawis themselves, and are careful to balance official pronouncements with local voices and opinions – a rare occurrence, in Jordan’s government-friendly media field.
(Huna al-Zarqa logo. Image via the programme’s website: LINK)
Still, the edges remain rough. Sometimes the reports aren’t recorded as clearly as one might wish; there may be strange gaps or overlaps with the speech of the hosts. Rawdan’s co-hosts – voices picked from among the programme’s trainees; a different person every week – also let their lack of experience show. Hosting a live broadcast is of course a whole different level again from preparing and recording news stories. Rawdan herself may be more weathered, but even she is unable to handle segment transitions and live interviews with the kind of seamless skill exhibited by some of her colleagues at Radio al-Balad. (Even her language departs from the norm somewhat: Rawdan’s is the only voice (from among the journalists) that can be heard speaking in colloquial Arabic during the programme, but rather than the expected Ammani, she exhibits features – such as pronunciation of /q/ as [g], and /j/ as [dʒ] – that aren’t frequently heard spoken by women in the capital.)
Huna al-Zarqa, then, remains essentially a training field. It is rather ‘efficient’ in that it brings together two areas – female participation and local news coverage – that Jordanian media is sorely lacking in. At the very least, it provides a point of entry into public discourse: an arena which demonstrates the possibility of treating local issues in a way which conforms with journalistic standards, and a chance for them to spread beyond the borders of the governorate.
There’s still the fact, though, that in this project, Zarqawi news continues to be covered by trainees – in their own programme, no less, safely quarantined from the ‘serious’ programmes and news sessions, even on as ‘community-oriented’ a station as Radio al-Balad.
Better, surely, than the complete silence of other media outlets. But even here, inequalities persist.