Based as it is on sound, radio programming tends to focus on people’s voices to a much greater degree than other types of media. But with the rise of Internet streaming and remediation of radio more generally, the visual component has come to play a much greater role than it perhaps used to when ‘radio’ was hardly more than a disembodied voice issuing from a box.
In Jordan, the heavy use of social media such as Facebook and applications such as WhatsApp by radio broadcasters is one way in which this kind of media boundary-crossing comes into play. Another is YouTube, which is effectively becoming a comprehensive digital archive for more than a few Jordanian radio stations and programmes.
But of course, having been designed as a video-sharing platform, YouTube uploads presuppose a visual component as well. The simplest way for radio programmes to resolve this is to simply put up a logo of the station (or the programme, if there is one) to ‘play’ as a still for the duration of the recording. Often, a photograph of the host is added to the graphic as well, especially if they have some degree of local celebrity (such as Muhammad al-Wakeel, or Hani al-Badri, or Jessy Abu Faisal). And the identity- and image-building associations of exploiting visuals in this way can be quite subtle – as, for example, with imagery of broadcasters on ‘Islamic’ stations such as Hayat FM.
Below is a clip from one of Hayat FM’s programmes, the early morning half-hour Aḥlā ṣabāḥ (“Nicest morning” or “A very good morning”), hosted by two female broadcasters, Alaa Abu al-Faylat and Du’a al-Bushayti. The visual element of the clip is limited to a static graphic collage which includes the Hayat FM logo in the upper right-hand corner, the name of the programme in large letters in the middle, and an appropriate “morning-y” photograph as background, with blossoming flowers and a steaming coffee cup. The colour green is dominant, in keeping with the station’s official logo and promotional colour scheme. Finally, there is a photo of one of the broadcasters on the left-hand side – complete with headphones and microphone that emplace her firmly in a radio station studio, but also a full-face veil (niqāb) indicative of an explicitly pious Islamic identity.
Radio tends to be conceived as a medium limited to sound. Listening to Hayat FM’s presenters, one does not necessarily know what they look like. But archiving recordings on YouTube suddenly provides space for visual assertion of the radio station’s Islamic identity as well. This image seems to suggest that Hayat FM’s female presenters – of which there are more than a few – are indeed behaving impeccably according to local understandings of how particularly pious Muslim women should behave (i.e., wearing a full-face veil in public and when communicating with strangers). The religious aspects of on-air talk on Hayat are, in this way, amplified by the visual, when the visual becomes available – as is the case when radio content is “remediated” on a website such as YouTube.
Male presenters – such as the Islamic scholar Ibrahim al-Jarmi, whose image appears in the recording of a recent Fatawa (“Fatwas”) programme above – aren’t exempt from this kind of visual identity assertion, and might also appear in stereotypically “Islamic” clothing in publicity photos used in YouTube clips. In any case, when considering images of presenters generally, there is a marked contrast between the visual material published by Hayat and that used for promotional means by other radio stations. Browsing, for example, through the Twitter feeds of JBC, Radio Hala, or Sawt al-Ghad reveals hardly any “Islamic” or pious imagery as far as images of broadcasters are concerned, in terms of female headdress or otherwise – excepting the occasional excursion into explicitly religious territory, such as when Muhammad al-Wakeel heads to Mecca for the pilgrimage.
A station’s degree of commitment to piety is, then, just as important an aspect of identity and brand-building as the music it plays, the programme lineup it offers, the kind of topics its hosts like to discuss. In the diverse and dynamic media ecology in which radio exists today, visual imagery can be an important aspect of this – and at least in the case of Hayat FM’s Islamic identity, this is deeply intertwined religious rulings and local attitudes towards gender roles. In this day and age, visualising pious voices is not merely a mental exercise for the listener; rather, it’s a central – or perhaps even necessary – component of how radio stations define and present themselves to the public.